OUR STORES HAVE OPENED, READ OUR COVID-19 UPDATES HERE | UP TO 50% OFF SALE CONTINUES SITEWIDE

5TH OCTOBER 2018

UGG CELEBRATES 40 YEARS

We are celebrating our 40th birthday with a limited edition classics collection.

ugg 40 years collection

Since 1978, UGG has been a brand that has defied convention. Born on the coast of Southern California during the height of counterculture, we have always stood for those who aren’t afraid to feel what they want to feel and look how they want to look. This year marks our 40th Anniversary. To celebrate, we envision a new future that’s still deeply rooted in our past by teaming our most popular icons with icons in fashion, innovation, and art. Bold and unapologetic, these unique individuals represent the next generation of UGG. 

ADWOA ABOAH.

adwoa aboah ugg 40 years

With her bold personality, Adwoa Aboah rewrites the script of what it means to be a modern woman. As an activist and model, she challenges traditional standards of beauty, champions unconventionality, and builds a safe, stigma-free space for women to discuss mental health, sexuality, and body image through her platform, Gurls Talk.

HERON PRESTON.

heron prestion ugg 40 years

A genre-bending artist, designer, and DJ, Heron Preston carves his own path in the fashion industry through his commitment toward innovation, experimentation, and unpredictability. Unafraid to break the rules and challenge the norm, he represents a rising group of young creators questioning tradition and doing things their way.

Featuring UGG’s most iconic silhouettes in the original sand colour, embellished with heritage details and unique branding. Don’t miss out on buying a pair of these iconic shoes.

Read Next

POWERED BY HER

March 8 is International Women’s Day, a global event celebrated annually that belongs to all women collectively #poweredbyher

STYLE SERIES: HOW TO WEAR THE FLUFF YEAH SLIDE

Meet Katelyn Ahn - This Is UGG.

STYLE SERIES: HOW TO WEAR THE OH YEAH SLIDE

Meet Alani Figueroa - This Is UGG.