5TH OCTOBER 2018
We are celebrating our 40th birthday with a limited edition classics collection.
Since 1978, UGG has been a brand that has defied convention. Born on the coast of Southern California during the height of counterculture, we have always stood for those who aren’t afraid to feel what they want to feel and look how they want to look. This year marks our 40th Anniversary. To celebrate, we envision a new future that’s still deeply rooted in our past by teaming our most popular icons with icons in fashion, innovation, and art. Bold and unapologetic, these unique individuals represent the next generation of UGG.
With her bold personality, Adwoa Aboah rewrites the script of what it means to be a modern woman. As an activist and model, she challenges traditional standards of beauty, champions unconventionality, and builds a safe, stigma-free space for women to discuss mental health, sexuality, and body image through her platform, Gurls Talk.
A genre-bending artist, designer, and DJ, Heron Preston carves his own path in the fashion industry through his commitment toward innovation, experimentation, and unpredictability. Unafraid to break the rules and challenge the norm, he represents a rising group of young creators questioning tradition and doing things their way.
Featuring UGG’s most iconic silhouettes in the original sand colour, embellished with heritage details and unique branding. Don’t miss out on buying a pair of these iconic shoes.
A California-based family of creatives, musicians, activists. Our Holiday ‘19 campaign celebrates connection and those who inspire, support, and accept each other through the spirit of giving.
Pairing duos across generations who support, challenge, and inspire one another as individuals, the #UGGLIFE campaign highlights these relationships and the spirit that brings our family together.
These six people all have one thing in common, they refuse to be defined by convention.