7TH FEBRUARY 2019
Each year we celebrate a new group of people that champion the essence of the UGG brand.
For over 40 years, UGG has been a champion of bold individualism. Entering a new season and year, we keep that value close to heart. A time for new life, spring holds infinite opportunities to reinvent the status quo through our classic sheepskin boots and bold styles from season to season. Through changing times, we congregate around great ideas, great people, and great stories. This season, we put all three on display, partnering with inspiring individuals who live life on their own terms.
Channelling the endless potential of the West, with its open roads, diverse landscapes, and self-made attitude, we proudly present the Spring/Summer19 UGG Collective: a group of free-thinking creatives whose unflinching pursuit of passion mirrors our longstanding commitment to artistry, authenticity, and self-expression. Across disciplines, styles, and genres, these individuals represent everything UGG strives to be: bold, real, and uniquely Californian.
At age 15, guitarist and singer-songwriter Clementine started her career in music, going on to found LA-based rock band Cherry Glazerr. Chaotic, rebellious, and wholly original, her lyrics explore contemporary themes with a sharp sense of wit, using music as a vehicle for self-expression, critical inquiry, and social change.
Best known for his breakout role in the highly-acclaimed indie film American Honey, McCaul is a Baltimore native who moved westward in pursuit of his dreams. In little time, he went from sleeping in a car and waiting tables to starring in a Sundance hit, now set to play the lead role in director Matthew Porterfield’s Putty Hill opposite Jim Belushi.
LA-based model Mikaela enjoys singing, painting, eating ramen, and exploring the city with her musician boyfriend Shawkat. When she’s not with Shawkat, she’s dancing the night away in Hollywood with her friends. When Shawkat’s not with Mikaela, he’s navigating the local music scene of Southern California and working to create songs that invigorate people.
The daughter of two artists turned gallery owners, Jozie is a lifelong creative whose designs are intensely preoccupied with life in all its manifestations. A true multi-media artist, she incorporates her designs into tattoos, clothing, jewellery, and prints. As fixated upon internal experience as she is upon external form, Sourdiffe’s work explores life’s ups and downs, finding beauty in tragedy, and strength in vulnerability.
Born and bred in Southern California, Levi is a surfer who’s always lived a couple miles away from the ocean. With a refreshingly irreverent personality, Prairie has never taken himself too seriously, effortlessly stylish both in and out of the water. In his spare time, he shapes surfboards with his brother, plays guitar for his band Distractor, and travels the world.
As we come into the new season our sheepskin classic boots, slippers and seasonal styles get a makeover. We continue to celebrate our unique culture throughout the Spring/Summer 2019 campaign through the UGG Collective in iconic California places. From majestic mountains and wild woodlands, to buzzing cities and quiet beach towns, California represents an eclectic paradise that brings together people from all across the world. For the new campaign, the cast travelled across the United States, finding locations in Oceanside Beach, San Diego, Palm Springs and Joshua Tree—places that perfectly represent the culture of the brand and California alike.
A California-based family of creatives, musicians, activists. Our Holiday ‘19 campaign celebrates connection and those who inspire, support, and accept each other through the spirit of giving.
Pairing duos across generations who support, challenge, and inspire one another as individuals, the #UGGLIFE campaign highlights these relationships and the spirit that brings our family together.
These six people all have one thing in common, they refuse to be defined by convention.