1ST MARCH 2021


“If we want more assertive girls, we need more supportive boys.”

UGG International Women's Day Liz Plank

#POWEREDBYHER celebrates International Women’s Day and women empowering women. One who inspires us and so many others is Liz Plank. She’s an award-winning journalist, author, and the executive producer and host of several critically-acclaimed digital series at Vox Media and NBC News. In this UGG interview, she passes on the power – sharing her story of mindfulness, passion, and progress.

Introduce yourself, what you do, and where you call home.

My name is Liz Plank. Right now, my home is Los Angeles.

What motivates you and your work?

All the people who are building a better world inside their communities. I think there’s a thought out there that you must be doing the biggest thing, know how to do it, and have it all figured out. I love when people just help out their neighbor, just help out that person in the street. What also motivates me is my community – the people I get to talk to every single day, and with who I get to share my life.

#POWEREDBYHER celebrates women empowering women. Name some women, public and/or private, who you admire and why.

Imani Barbarin, Emily Ladau, Rebecca Cokley, Jamia Wilson, See Mia Roll, Judy Herman – I mean, these are all women with disabilities who have been fighting for civil rights and fighting for women's rights in more bold, creative, and dynamic ways than anyone I know.

What does International Women's Day mean to you, and how does it FEEL to sit alongside inspiring women on a day such as this for the UGG brand?

I feel really lucky. I feel really humbled. And I feel really grateful because I remember, even ten years ago, Women’s Day – if you mentioned it to anyone, people would be like, “what about Men’s Day.” So, it’s really great to see so many people coming together and celebrating women and celebrating everyone's right to fulfill their potential. Whether they’re a woman, whether they’re a man, whether they’re gender non-binary, or however they identify, it’s really a day about freedom for women and for everyone else.

As a rising voice, any closing words?

If we want more assertive girls, we need more supportive boys. It’s very important that we celebrate Women’s Day with our daughters, but that we also celebrate with our sons. Gender equality is really a movement that makes everybody's life better, but we all need to be a part of the gender revolution. We can’t just be encouraging girls and women to take on non-traditional roles; we need boys and men to feel comfortable, excited, and elated to take on those roles too. So, we should let girls lead and let boys cry – let everyone lead and let everyone cry. Leaders need to cry too. If we leave those spaces open for everybody, we all win.